Accelerating its market penetration strategy, Viva Senior Living has revealed an ambitious expansion initiative that targets the addition of 20 to 30 new communities throughout 2025, representing a potential portfolio increase exceeding 60% based on current operational metrics. This aggressive growth trajectory, unprecedented within the company’s developmental history, capitalizes on substantial capital deployment from family offices and private investors who’ve earmarked significant “dry powder” specifically for senior living asset acquisition within the upcoming fiscal year.
You’ll witness this expansion primarily within Viva’s existing East and Southeast U.S. footprint, with particular emphasis on Tennessee markets where operational synergies can be maximized through increased regional density. The company’s third-party management partnerships with ownership groups facilitate this acceleration, exemplified by their recent integration of eight former Commonwealth Senior Living communities into their operational framework. The company currently operates 33 communities across eight states.
Their previous acquisition transactions, particularly those from Invesque, commanded approximately $184,000 per apartment—a valuation metric that establishes benchmarks for forthcoming deals. The communities feature 24/7 skilled nursing and comprehensive medical support services to ensure resident safety and well-being.
Viva’s operational model diverges from industry standards through their implementation of a decentralized corporate structure, eliminating traditional home office overhead while deploying a rotating executive team across their community network. This approach empowers executive directors as de facto community CEOs, granting autonomous decision-making authority while maintaining standardized operational protocols.
Their operational enhancement strategy encompasses an extensive aging-in-place care model, positioning all staff members as integral components of the caregiving matrix regardless of departmental designation. The company aims to strengthen brand recognition across multiple states as part of its strategic growth objectives.
The company currently manages over 30 communities offering a diversified service spectrum including independent living, assisted living, and memory care accommodations. Logos Living Capital serves as the primary investment vehicle facilitating these acquisitions.
Despite industry-wide occupancy pressures and staffing challenges, Viva’s strategic emphasis on staff efficiency optimization, quality-of-care enhancement, and resident experience elevation positions them advantageously against competitive operators. Their methodical integration of newly acquired assets follows established protocols prioritizing seamless resident changes and consistent service delivery metrics.
